Cows, after you've seen them for a while, are boring. They may be well-bred co
ws, Six Sigma cows, cows lit by a beautiful light, but they are still boring. A Purple Cow, though: Now, that would really stand out. The essence of the Purple Cow -- the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows -- is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.So if you are a church planter, what are the audacious things your church must do (and be) to be "worth talking about, worth paying attention to" so it does not "quickly become invisible"?
